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IT'S ABOUT TIME

 
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20% TO 30% OF PEOPLE INITIALLY DIAGNOSED WITH EARLY STAGE DISEASE WILL DEVELOP METASTATIC BREAST CANCER

Returning for its fourth year, the It’s About Time campaign encourages metastatic breast cancer patients and their families to share their stories in an effort to build broader understanding of this disease, as well as the need for more research dollars toward treatments and a cure. The campaign also aims to elevate the voices of patients who serve as their own health care advocates, and encourage leaders to support policies that help these patients more easily access the best care and treatment available. This year, we are also adding the voices of other metastatic cancer patients – because they all face similar challenges and heartaches when it comes to accessing care and treatment. It’s about time these voices were heard.

For metastatic breast cancer patients, it’s about time. Time to spend with their families … time to cross something off their bucket list or to simply drive the carpool or cook a meal … time in treatment and time feeling good. It’s also about time we increased awareness of the disease, time we developed more treatments to help metastatic patients live longer and better, time there was more recognition of and support for those managing this disease.

Through the #ItsAboutTimeMBC campaign, we’re encouraging metastatic breast cancer patients and their families to share their stories in order to raise awareness of this disease. You can describe what time means to you now … what you’re doing with the time you have … why you want more time … how you value time. This isn’t just about bucket lists and large feats, it’s valuing even the every day things that those who aren’t sick may take for granted – a sunset, enjoying an ice cream cone, sharing a laugh.

METASTATIC BREAST CANCER ACCOUNTS FOR APPROXIMATELY 40,000 DEATHS ANNUALLY IN THE U.S.

Share with us using the #itsabouttimeMBC hashtag, or submit your story via the website.

The It’s About Time campaign launched in 2015 in an effort to raise awareness of metastatic breast cancer by elevating the stories and voices of those living with MBC and their families, supported by a variety of partners from across the country. The stories expressed on this site are the authors’ own and do not necessarily reflect the view of the campaign, other storytellers or partners.

2016 CAMPAIGN LAUNCH

2015 CAMPAIGN LAUNCH

#ItsAboutTimeMBC is supported by a grant from Pfizer.

 

MAKE A DIFFERENCE

Taking action requires little effort, but can have a major impact and make a big difference in the lives of people living with metastatic cancer.